სტრატეგიული კომუნიკაციის როლი პლასტიკური ქირურგიის ინდუსტრიის განვითარებაში -ტოტალ შარმისა და კუზანოვის კლინიკების ქეისი

Abstract

This master's degree research delves into the significant role of strategic communication in the development of plastic surgery, focusing on two prominent clinics, Total Charm and Kuzanov. The study examines how strategic communication, coupled with effective utilization of social media, contributes to the clinics' competitive advantage and sales growth.

The research employs a comprehensive approach that combines primary and secondary research methods, including qualitative analysis. Through interviews with key stakeholders such as clinic management, surgeons, and patients, the study explores the communication strategies adopted by Total Charm and Kuzanov clinics. It aims to understand how these strategies promote and differentiate their services, ultimately leading to a competitive advantage in the plastic surgery industry.

A significant aspect of this study is the investigation into the role of social media in the clinics' success. It examines how strategic communication via various social media platforms enhances their brand visibility, engages with the target audience, and contributes to sales growth. The research evaluates the effectiveness of social media campaigns, content strategies, and online reputation management in attracting and retaining patients.

Furthermore, this master's degree research incorporates both primary and secondary data sources, ensuring a comprehensive analysis. Secondary research will involve reviewing existing literature, industry reports, and academic studies related to strategic communication and plastic surgery development. Primary research will involve conducting interviews and surveys to gather firsthand insights from relevant stakeholders.

By examining the interplay between strategic communication, social media, competitive advantage, and sales growth, this research seeks to contribute to the existing body of knowledge in the field. It offers practical recommendations for plastic surgery clinics and practitioners on leveraging strategic communication strategies and social media platforms to enhance their market position. Overall, this study provides valuable insights into the multifaceted role of strategic communication in the development of plastic surgery and its impact on business outcomes.