Customers' requirements in the accommodation facilities in the direction of Georgian culture

Abstract

Research into the impact of culture on tourist accommodation facilities and the hotel business is the most important in today's globalized and culturally diverse landscape. In the 20th century,  there was a deep shift necessitating the acknowledgment and incorporation of culture into the very fabric of accommodation establishments. This shift was driven by the increasing demand from travelers for experiences that resonate with their cultural sensibilities.

Central to this research is an examination of how culture shapes the basis of accommodation facilities. In our interconnected world, where individuals of diverse backgrounds and cultures cross borders in search of temporary accommodation, it is imperative for providers to not only embrace this cultural mosaic but also to showcase elements of their own cultural heritage.

This paper seeks to shed light on the influence of Georgian culture within the accommodation facilities sector. While the focus is on Georgia, the implications have global reach.", as any country aiming to infuse culture into accommodation concepts can glean insights from this study. By delving into the essence of Georgian culture, including its motifs, architectural styles, and historical landmarks, this paper underscores the potential of leveraging local cultural heritage to craft distinctive and unforgettable visitor experiences.

The primary objective of this paper is to investigate user perspectives on cultural integration within accommodation facilities. Through empirical research, we aim to uncover visitors' specific requirements and preferences of visitors regarding cultural immersion during their stay.