Challenges and Opportunities of the Medical Tourism in the Context of Globalization
Abstract
With the globalization, particularly in the post-pandemic period, the medical tourism industry is thought to flourish. This type of tourism is increasingly capturing the attention of individual healthcare consumers, service providers and countries seeking to develop new economic opportunities. It should be noted that the data on the size of the medical tourism industry, tourist / patient flows, providers, volume of services and its quality are scarce.
The aim of this paper is to define the role of standards and accreditation in order to accelerate the growth of the volume of the medical tourism industry and improve the quality.
The research objectives are:
• Identify factors hindering the development of medical tourism during the pandemic.
• Defining priorities of the medical tourism in the process of equalizing national tourism legislation with EU tourism legislation.
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