The hotel industry in the digital world

Abstract

Digitalization has spread all over the world and including such a rapidly evolving field as the hotel business. This is not only a novelty, but also a necessity, a special tool in these pandemic conditions, when direct contacts, offline exhibitions, hotel services are strictly limited due to co-regulations. Customer satisfaction increases in direct proportion to the increase in booking and convenient service. The purpose of this article is to investigate the implementation of digitalization concepts in the modern hotel industry and to draw conclusions about its positive or negative consequences. Learn about the utilitarian importance of modern digital technologies, how they are generated at every step of operating a hotel system, and how they affect customer satisfaction. Also, the purpose of this article is to explore different ways and tactics of digital marketing communication, which serve several main tasks: informing about new services, raising brand awareness, increasing bookings and load rates, attracting potential customers and simplifying the booking process.